white table with makeup palette open, makeup pots and brushes

‘How do I find the right makeup for me?’ is a question I’ve heard many times over the years.

There’s a vast choice on the market now too that only complicates matters further.  How do you choose blush and eye colour – hope for the best and choose the colours you like best.

Foundation/Tinted Moisturiser/BB Cream

It’s vital to find the right colour to suit your complexion; the texture and weight are also important factors.  You want to feel comfortable wearing whatever you put on your face and feel like you. Whereas some people like fuller coverage others only like a light cover.  Take your time to think about what you favour in this respect.

It’s always better to try on a foundation/tinted moisturiser on your face. You can naturally feel the texture and weight on your hand, but you need to see it on your face to establish the best colour.

Beauty assistants will help and often put some on your chin to establish which is the best for you. They can also fully apply it for you.  Ideally, you need to see a comparison across your cheeks and the middle of your face too, as you’ll be able to visibly judge the difference between those being tested more accurately.  Whichever one is closest to your skin tone or the one you can’t see, is the best one.

If you go darker than you are, you’ll find it harder to blend with the colour of the skin on your neck and it can give that orange look. If you go lighter, it can look chalky.  If you’re planning to purchase for a later date, I would advise you to wait until that later date so you can ensure you find the best colour for that particular period.

We will often need a different shade with a change of season and a lighter texture for the hotter summer months.

What kind of activities do you do?

I would recommend that you also consider your activities too when choosing a foundation. Will you be doing sports/exercise whilst wearing it and wish for it to stay in place? An oil-free foundation that withstands perspiration would be best in this case.  Do you work long hours and want it to stay in place until the evening – check the longevity of it and go for a longer-lasting, full-coverage option.

If you have oilier skin, a matte version would be your preferred choice as it will provide a natural matte look, removing shine.  Often, more mature skins will look radiant and refreshed with luminosity.  There are plenty to choose from and many options with skincare benefits plus SPF.

Blusher and Eyeshadow 

Your skin’s undertone is very important in choosing these, as colours that fall into the same category as your colouring will be far more complimentary and enhance your look.  Colours which are in the opposite category, i.e., warm when you are cool or cool when you are warm, will be out of harmony and not look right.

So, if you have a pink, rosy glow or know that your skin’s undertone is cool, stick to blushers and cool eyeshadows.  This is pink and orchid/mauves for blushers and for warmer skin tones, corals, tans and peach shades.  If you are fair, opt for the lighter versions and if you have deep colouring, look for formulas with strong pigment or build the colour up. 

There are lots of eyeshadow palettes around classed as ‘nudes’ with a variety of browns, taupe, beiges and bronzes.  In my experience, there are far more collections containing warmer shades than cooler ones.

Gold, bronze, and golden browns are warmer.  Khaki and olive shades also suit warmer skin tones better. Browns that are cooler are taupe and mid-dark browns with no golden particles. Pinks, mauves, grey and silvers work well for cool tones too!

I read in lots of beauty articles that some shades will suit everyone and most people will benefit from a warmer shade of blush. This just isn’t the case.  It has the same effect as me putting a yellow or orange material drape up against a client who has a cool skin undertone. She can look jaundiced and ill.

It’s true that rose gold as jewellery suits both warmer and cooler skin tones (warmer more emphatically) so some rose gold eye shadows may suit a cooler skin tone.  In my case, with a cool skin undertone, I must be careful to choose a rose gold that is not too warm and mix it with a cooler colour.

When we buy palettes, there’ll be a small selection we use regularly but others that rarely get worn. If that is the case for you, look for smaller combinations where most shades suit you or consider buying from a company that offers a personalised palette.

Personalised palettes are far more sustainable. 

A great example of this is the Colour Palette from Tropic. You can create a personalised makeup look to refill and reuse forever.  Combining sustainability and beauty freedom is the best of every world. (Contact me if you’d like to learn more).

Colour palette by Tropic for personalised colours that suit your skin


When choosing lipstick look for colours to harmonise with your natural colouring. If you have auburn or golden-brown hair and a warm complex, warmer colours will suit you. If you want a nude shade, keep to the ‘browner’ nudes and bronzes.  For cooler complexions, light pinks are a good ‘nude’ for you and deeper shades of pink add more definition.

Red lipstick generally falls into warm and cool shades too! Think of orangey reds such as tomato, rust, and coral reds if you have a warmer complexion.  Berry reds such as strawberry, raspberry and cherry are best for a cooler complexion (where you have piny undertones).

Makeup buying can be a shopping maze so I’m here to offer you guidance.  Why not try one of my mini consultations – a Mini Colour Consultation For Makeup Purposes? I show you how various selections of colours (in material drapes) look against you. Taking into consideration your eye, hair, and complexion, I will advise on the best colours for you. This is a great taster/start if you’re looking for a colour analysis. You will go away knowing which colours of makeup will suit you.