Colour analysis is a term often used within the cosmetics and fashion industry to describe a method of determining the colours of clothing and makeup that harmonise with a person’s skin complexion, eye colour, and hair colour with the benefit of being able to use this for wardrobe planning and style consulting.
Colour analysis demonstrates how certain shades are flattering and others unflattering. When specific colours are placed near the face, the consultant will observe the optical changes that occur on the face of an individual.
The wrong colours will draw attention to wrinkles, uneven skin tone, and shadows under the eyes and create more shadows on the face, while harmonious colours will enhance the natural beauty of the individual making them appear healthy, fresh-faced and radiant.
Personal colour analysis reached a height of popularity in the early 1980s then a recent resurgence in the 2010s after further development and promotion of different versions of analysis by image and colour consultants worldwide.
A seasonal analysis is a technique that attempts to place the individual colouring into groupings of Winter, Spring, Summer and Autumn, with their sub-variants. However, the approach can vary greatly among different companies and training schools.
Some colour analysis systems classify an individual’s personal combination of hair colour, eye colour and skin tone using labels that refer to a colour’s “temperature” (cool blue vs. warm yellow) and the degree to which the hair, skin and eye colours contrast. Other systems classify the dominant colouring into categories, then look further at other characteristics such as depth and clarity of the colour best suited to an individual.
The successful practical application of a colour analysis will allow the individual to coordinate clothing and accessories with greater ease and avoid costly mistakes when purchasing items that are not within their colour palette. It can become somewhat confusing between the different methods of ‘classification’.
Therefore, it is advisable to research local areas for a consultant with relevant training and experience to provide this for you. A qualified and experienced consultant will be happy to explain the procedure they use and respond to any questions beforehand.
During the analysis, they will provide full explanations and details, with accompanying colour palettes and pictures.